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I help businesses drive profitable growth with digital marketing

I focus on helping companies build on their initial marketing success and scale profitably through multi-channel strategies, performance optimization, and data-driven decision-making.

ABOUT

About me

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I am an outcomes-driven digital marketing leader with over 15 years of experience in the industry. I’ve built and executed high-impact integrated digital growth strategies for startups to Fortune 100’s.

I work with companies to maximize their marketing spend and build momentum across their marketing channels. My work is deeply rooted in data and analytics, giving brands the clarity they need to make informed, profitable decisions.

What I do

I help businesses achieve their growth ambitions through tailored media strategy and execution. Core services include:

STRATEGY

  • Media Planning

  • Media & Agency Audits

  • Budgeting and Forecasting

  • Goal & KPI Development

  • Measurement Strategy

  • Fractional Marketing Leadership

  • RFI/RFPs

  • Research & POVs

  • Agency & In-House Team Augmentation

MEDIA MANAGEMENT

ANALYTICS & MEASUREMENT

  • Paid Search & Shopping

  • Paid Social

  • Marketplace

  • Programmatic

  • Ad Operations & Trafficking

  • Reporting & Data Visualization

  • Agency & In-House Team Augmentation

ADDITIONAL SERVICES

I have a network of trusted consultants and agencies that I can refer for the following services:

  • Brand Strategy & Positioning

  • Content Marketing

  • Affiliate Marketing

  • Influencer Marketing

  • Web Design

  • Web Development

SERVICES

My why

Not every brand needs a big agency or consulting firm to hit their marketing goals.
 

Sometimes, what they really need is an experienced, embedded marketing leader who understands their business and the dynamics around building profitable growth online.

Who I work with

​​

  • Have achieved a service/product-market fit

  • Over $5M in gross annual revenue

  • Challenge the status quo and are willing to follow data-driven strategy

Process
Testimonials

don't take my word for it

"Michael has been a strategic partner for over a decade and an integral part of our team. He has a comprehensive understanding of the digital landscape and have been dedicated to understanding our evolving goals, and our company and market challenges. Michael continually takes an innovative, data-based approach to refine our digital strategy to deliver our objectives. His guidance has empowered our marketing department and driven significant improvement in media performance."
 

- Chief Brand Officer, Specialty Retailer

Core Services: Strategic Consulting | Fractional Leadership | Media Planning & Buying

CONTACT

reach out

  • LinkedIn

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